BEHIND THE BRAND
Sparked by my ongoing obsession to buy a new pair of sunnies each month I decided to put my creative side to the test and begin designing my own.
My best friend and house mate got a whiff and couldn't resist to bring her skills to the table. Together we did some much needed research, establishing some great connections and creating some real momentum.
During this time we finally decided on our name...
Being from the mid north coast we both spent at lot of time in Iluka - a small beach town at the mouth of the Clarence River in New South Wales. The towns name is derived from an aboriginal word meaning "near the sea". Very fitting as we are both massive beach bums!
We are both now living on the Sunshine Coast and keen to create a brand for both guys and gals who need a good pair of affordable shades!